Why SEO Tools like Yoast Won’t Help You Rank 1st on Google

And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are allContinue reading “Why SEO Tools like Yoast Won’t Help You Rank 1st on Google”

How To Write the Perfect Boardgame Rulebook (With Examples)

Everything you need & tips for copywriting. Want to create a boardgame rulebook that people will actually enjoy reading? Most of us don’t think about the rulebook being a place where we can be creative. Often, game designers are more focused on the mechanics, design, or gameplay itself. And yet, the rulebook is one ofContinue reading “How To Write the Perfect Boardgame Rulebook (With Examples)”

Scope Creep: What It Is & How to Avoid it as a Freelancer

Learn from my mistakes, so you’re better prepared. If you’re a people pleaser — then you’ll certainly find yourself in a situation where you’ve agreed to too much to satisfy your clients.  One second you’re writing social media posts, the next you’re uploading them, responding to comments, and creating reports to show how well they’re performing forContinue reading “Scope Creep: What It Is & How to Avoid it as a Freelancer”

How to Write a Podcast Script that Isn’t Insanely Boring

From your fav writer & podcasting babe In high school, I wrote my first script and let me tell you… it was atrocious. It was a one-act play about a teenager whose grandpa thought he was Indiana Jones. The plot was cheesy and all it had going for it was the comedic story about theContinue reading “How to Write a Podcast Script that Isn’t Insanely Boring”

Meme Marketing 101: From You Favourite Meme Queen

How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to takeContinue reading “Meme Marketing 101: From You Favourite Meme Queen”

The 5 Freelance Writing Tools & Tech I Can’t Live Without

Whether you’re working from home or abroad. “There’s no way I can make a living as a freelance writer. But I’m unemployed so why the hell not give it a shot?” — Me Yup, that’s how I felt two years ago.  Now, let me start by saying, becoming a full-time freelance writer is far from easy. It’s oneContinue reading “The 5 Freelance Writing Tools & Tech I Can’t Live Without”

Stop Expecting to be Paid $200+ for a Blog as a Beginner

From a writer who does charge that much. Today on things that bother me: Too many experienced writers are telling newbies about their rates and encouraging novice writers to charge $200, $500, or even $1000 dollars for a blog or a sales page. And it’s just causing more problems. They’re boasting about their amazing livesContinue reading “Stop Expecting to be Paid $200+ for a Blog as a Beginner”

3 Myths About Freelance Writing I’m Sick of Seeing

From an actual writer not trying to scam you I don’t know what it is… but I’m seeing a lot of ahem *trash* on the internet lately — especially in regards to freelance writing. And it’s not just some harmless little opinions about the oxford comma (I’m in favour). People are spreading a lot ofContinue reading “3 Myths About Freelance Writing I’m Sick of Seeing”

Why being a Digital Nomad isn’t the “Dream” for Everyone

I’m writing this from a small restaurant in Mexico to say that it’s being a digital nomad is — big surprise — not all it’s cracked up to be. Sure, I get to wander the streets of Guadalajara with my laptop in tow, soaking up the sunshine and learning a new language. But what youContinue reading “Why being a Digital Nomad isn’t the “Dream” for Everyone”

How I Use Psychology to Improve My Writing

Alright, grab a slice of pizza and get ready to take some notes. It’s time for a psych lesson from your writing pal, Tory. One beginner mistake I see in a lot of writing is a lack of specificity. However, the advice to “be more specific” is kind of broad and hard to explain toContinue reading “How I Use Psychology to Improve My Writing”