Tag: Writing
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The Lie of the “Perfect Niche” for Copywriters
Stop looking for the best copywriting niche. 4 min read Alright, here’s my hot take and I do not care if you disagree. 🔥 But there is no “perfect” niche. I can tell you that writing for tech companies or cannabis or crypto or a corn farmer is the most profitable niche, but there are so…
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The #1 Thing You Need in a Copywriting Portfolio
Beginners forget this far too often. 6 min read Context. Literally, that’s it. Your copywriting samples are missing context. I could spend 1000 words writing stats and over-explaining it. But I won’t. Instead, I’ll share how to add context to your copywriting samples and some examples of what it looks like in my own portfolio. But…
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20 Copywriter Interview Questions I Ask as a Content Manager
As a content manager, part of my job is to find the right, talented copywriter that will take the directions I provide — and write words that will take the audience on a journey. To do that, I don’t just read resumes or cover letters, but I also ask in-depth writing interview questions to weed out the…
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For the Love of God, Don’t Use Canva For Your Logos.
Back in high school, I learned the basics of graphic design for our school yearbook. Thanks to my teacher, I got to design everything from logos to letterheads. And I also learned that at the basic level, anyone can do it. Well, almost anyone. If you’re using the right tools, it’s not difficult to make a simple…
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Why SEO Tools like Yoast Won’t Help You Rank 1st on Google
And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are all…
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Scope Creep: What It Is & How to Avoid it as a Freelancer
Learn from my mistakes, so you’re better prepared. If you’re a people pleaser — then you’ll certainly find yourself in a situation where you’ve agreed to too much to satisfy your clients. One second you’re writing social media posts, the next you’re uploading them, responding to comments, and creating reports to show how well they’re performing for…
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Meme Marketing 101: From You Favourite Meme Queen
How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to take…
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The 5 Freelance Writing Tools & Tech I Can’t Live Without
Whether you’re working from home or abroad. “There’s no way I can make a living as a freelance writer. But I’m unemployed so why the hell not give it a shot?” — Me Yup, that’s how I felt two years ago. Now, let me start by saying, becoming a full-time freelance writer is far from easy. It’s one…
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3 Myths About Freelance Writing I’m Sick of Seeing
From an actual writer not trying to scam you I don’t know what it is… but I’m seeing a lot of ahem *trash* on the internet lately — especially in regards to freelance writing. And it’s not just some harmless little opinions about the oxford comma (I’m in favour). People are spreading a lot of…
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Why being a Digital Nomad isn’t the “Dream” for Everyone
I’m writing this from a small restaurant in Mexico to say that it’s being a digital nomad is — big surprise — not all it’s cracked up to be. Sure, I get to wander the streets of Guadalajara with my laptop in tow, soaking up the sunshine and learning a new language. But what you…
Victoria Fraser 