And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are allContinue reading “Why SEO Tools like Yoast Won’t Help You Rank 1st on Google”
Tag Archives: Freelancing
How To Write the Perfect Boardgame Rulebook (With Examples)
Everything you need & tips for copywriting. Want to create a boardgame rulebook that people will actually enjoy reading? Most of us don’t think about the rulebook being a place where we can be creative. Often, game designers are more focused on the mechanics, design, or gameplay itself. And yet, the rulebook is one ofContinue reading “How To Write the Perfect Boardgame Rulebook (With Examples)”
Scope Creep: What It Is & How to Avoid it as a Freelancer
Learn from my mistakes, so you’re better prepared. If you’re a people pleaser — then you’ll certainly find yourself in a situation where you’ve agreed to too much to satisfy your clients. One second you’re writing social media posts, the next you’re uploading them, responding to comments, and creating reports to show how well they’re performing forContinue reading “Scope Creep: What It Is & How to Avoid it as a Freelancer”
Meme Marketing 101: From You Favourite Meme Queen
How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to takeContinue reading “Meme Marketing 101: From You Favourite Meme Queen”
The 5 Freelance Writing Tools & Tech I Can’t Live Without
Whether you’re working from home or abroad. “There’s no way I can make a living as a freelance writer. But I’m unemployed so why the hell not give it a shot?” — Me Yup, that’s how I felt two years ago. Now, let me start by saying, becoming a full-time freelance writer is far from easy. It’s oneContinue reading “The 5 Freelance Writing Tools & Tech I Can’t Live Without”
3 Myths About Freelance Writing I’m Sick of Seeing
From an actual writer not trying to scam you I don’t know what it is… but I’m seeing a lot of ahem *trash* on the internet lately — especially in regards to freelance writing. And it’s not just some harmless little opinions about the oxford comma (I’m in favour). People are spreading a lot ofContinue reading “3 Myths About Freelance Writing I’m Sick of Seeing”
Why being a Digital Nomad isn’t the “Dream” for Everyone
I’m writing this from a small restaurant in Mexico to say that it’s being a digital nomad is — big surprise — not all it’s cracked up to be. Sure, I get to wander the streets of Guadalajara with my laptop in tow, soaking up the sunshine and learning a new language. But what youContinue reading “Why being a Digital Nomad isn’t the “Dream” for Everyone”
How I Use Psychology to Improve My Writing
Alright, grab a slice of pizza and get ready to take some notes. It’s time for a psych lesson from your writing pal, Tory. One beginner mistake I see in a lot of writing is a lack of specificity. However, the advice to “be more specific” is kind of broad and hard to explain toContinue reading “How I Use Psychology to Improve My Writing”
7 Topics to Read About Other than Writing
Listen, I get it because I’ve been there. As a writer, we tend to fall into the trap of reading all about writing and how we can do better. We learn all the basic tips, step up our grammar game, and binge success stories like they’re the latest shows on Netflix (even though we don’tContinue reading “7 Topics to Read About Other than Writing”
Five Lessons Marketers Can Learn from a Viral Egg
Remember in 2019 when that photo of an egg went viral? You know the one, and if you don’t, welcome to the internet. A place where a simple photo of an egg can get 54 million likes, shattering the world record for the most number likes on a single image. Of course, it wasn’t entirely about an egg.Continue reading “Five Lessons Marketers Can Learn from a Viral Egg”
Victoria Fraser 