Tag: Freelancing
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The Lie of the “Perfect Niche” for Copywriters
Stop looking for the best copywriting niche. 4 min read Alright, here’s my hot take and I do not care if you disagree. 🔥 But there is no “perfect” niche. I can tell you that writing for tech companies or cannabis or crypto or a corn farmer is the most profitable niche, but there are so…
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7 Real Marketing Strategies for Tattoo Artists
From an avid tattoo lover who fell for these. Alright, I’ll admit it. I’m not actually a tattoo artist (though I would love to be). And I’ve never done marketing for a tattoo studio — yet. So why should you trust me? Because I’m a huge fan of tattoos, and I’ve been a regular client…
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20 Copywriter Interview Questions I Ask as a Content Manager
As a content manager, part of my job is to find the right, talented copywriter that will take the directions I provide — and write words that will take the audience on a journey. To do that, I don’t just read resumes or cover letters, but I also ask in-depth writing interview questions to weed out the…
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For the Love of God, Don’t Use Canva For Your Logos.
Back in high school, I learned the basics of graphic design for our school yearbook. Thanks to my teacher, I got to design everything from logos to letterheads. And I also learned that at the basic level, anyone can do it. Well, almost anyone. If you’re using the right tools, it’s not difficult to make a simple…
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All About Google Featured Snippets & How To Earn Them
For the last 3 years, I’ve written for brands all over the world. Literally, from Finland to the Philippines, I’ve written copy for everything from emails to social media ads to landing pages. And one skill that’s helped me is SEO — especially when it comes to blogging. In fact, I still get organic traffic…
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Why SEO Tools like Yoast Won’t Help You Rank 1st on Google
And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are all…
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How To Write the Perfect Boardgame Rulebook (With Examples)
Everything you need & tips for copywriting. Want to create a boardgame rulebook that people will actually enjoy reading? Most of us don’t think about the rulebook being a place where we can be creative. Often, game designers are more focused on the mechanics, design, or gameplay itself. And yet, the rulebook is one of…
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Scope Creep: What It Is & How to Avoid it as a Freelancer
Learn from my mistakes, so you’re better prepared. If you’re a people pleaser — then you’ll certainly find yourself in a situation where you’ve agreed to too much to satisfy your clients. One second you’re writing social media posts, the next you’re uploading them, responding to comments, and creating reports to show how well they’re performing for…
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Meme Marketing 101: From You Favourite Meme Queen
How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to take…
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The 5 Freelance Writing Tools & Tech I Can’t Live Without
Whether you’re working from home or abroad. “There’s no way I can make a living as a freelance writer. But I’m unemployed so why the hell not give it a shot?” — Me Yup, that’s how I felt two years ago. Now, let me start by saying, becoming a full-time freelance writer is far from easy. It’s one…
Victoria Fraser 