Tag: Marketing
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7 Real Marketing Strategies for Tattoo Artists
From an avid tattoo lover who fell for these. Alright, I’ll admit it. I’m not actually a tattoo artist (though I would love to be). And I’ve never done marketing for a tattoo studio — yet. So why should you trust me? Because I’m a huge fan of tattoos, and I’ve been a regular client…
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20 Copywriter Interview Questions I Ask as a Content Manager
As a content manager, part of my job is to find the right, talented copywriter that will take the directions I provide — and write words that will take the audience on a journey. To do that, I don’t just read resumes or cover letters, but I also ask in-depth writing interview questions to weed out the…
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All About Google Featured Snippets & How To Earn Them
For the last 3 years, I’ve written for brands all over the world. Literally, from Finland to the Philippines, I’ve written copy for everything from emails to social media ads to landing pages. And one skill that’s helped me is SEO — especially when it comes to blogging. In fact, I still get organic traffic…
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Why SEO Tools like Yoast Won’t Help You Rank 1st on Google
And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are all…
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Scope Creep: What It Is & How to Avoid it as a Freelancer
Learn from my mistakes, so you’re better prepared. If you’re a people pleaser — then you’ll certainly find yourself in a situation where you’ve agreed to too much to satisfy your clients. One second you’re writing social media posts, the next you’re uploading them, responding to comments, and creating reports to show how well they’re performing for…
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Meme Marketing 101: From You Favourite Meme Queen
How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to take…
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3 Myths About Freelance Writing I’m Sick of Seeing
From an actual writer not trying to scam you I don’t know what it is… but I’m seeing a lot of ahem *trash* on the internet lately — especially in regards to freelance writing. And it’s not just some harmless little opinions about the oxford comma (I’m in favour). People are spreading a lot of…
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7 Topics to Read About Other than Writing
Listen, I get it because I’ve been there. As a writer, we tend to fall into the trap of reading all about writing and how we can do better. We learn all the basic tips, step up our grammar game, and binge success stories like they’re the latest shows on Netflix (even though we don’t…
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Five Lessons Marketers Can Learn from a Viral Egg
Remember in 2019 when that photo of an egg went viral? You know the one, and if you don’t, welcome to the internet. A place where a simple photo of an egg can get 54 million likes, shattering the world record for the most number likes on a single image. Of course, it wasn’t entirely about an egg.…
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Am I Still a Writer?
Alright, confession time. I started this whole thing a year ago with the dream of being a freelance writer, and I still choose to describe myself that way. But honestly… it’s starting to feel like maybe I’m going in a different direction. Half of my clients are ones with blogs and social media that I…
Victoria Fraser 