Why SEO Tools like Yoast Won’t Help You Rank 1st on Google

And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are allContinue reading “Why SEO Tools like Yoast Won’t Help You Rank 1st on Google”

Scope Creep: What It Is & How to Avoid it as a Freelancer

Learn from my mistakes, so you’re better prepared. If you’re a people pleaser — then you’ll certainly find yourself in a situation where you’ve agreed to too much to satisfy your clients.  One second you’re writing social media posts, the next you’re uploading them, responding to comments, and creating reports to show how well they’re performing forContinue reading “Scope Creep: What It Is & How to Avoid it as a Freelancer”

Meme Marketing 101: From You Favourite Meme Queen

How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to takeContinue reading “Meme Marketing 101: From You Favourite Meme Queen”

3 Myths About Freelance Writing I’m Sick of Seeing

From an actual writer not trying to scam you I don’t know what it is… but I’m seeing a lot of ahem *trash* on the internet lately — especially in regards to freelance writing. And it’s not just some harmless little opinions about the oxford comma (I’m in favour). People are spreading a lot ofContinue reading “3 Myths About Freelance Writing I’m Sick of Seeing”

Why being a Digital Nomad isn’t the “Dream” for Everyone

I’m writing this from a small restaurant in Mexico to say that it’s being a digital nomad is — big surprise — not all it’s cracked up to be. Sure, I get to wander the streets of Guadalajara with my laptop in tow, soaking up the sunshine and learning a new language. But what youContinue reading “Why being a Digital Nomad isn’t the “Dream” for Everyone”

How I Use Psychology to Improve My Writing

Alright, grab a slice of pizza and get ready to take some notes. It’s time for a psych lesson from your writing pal, Tory. One beginner mistake I see in a lot of writing is a lack of specificity. However, the advice to “be more specific” is kind of broad and hard to explain toContinue reading “How I Use Psychology to Improve My Writing”

7 Topics to Read About Other than Writing

Listen, I get it because I’ve been there. As a writer, we tend to fall into the trap of reading all about writing and how we can do better. We learn all the basic tips, step up our grammar game, and binge success stories like they’re the latest shows on Netflix (even though we don’tContinue reading “7 Topics to Read About Other than Writing”

Five Lessons Marketers Can Learn from a Viral Egg

Remember in 2019 when that photo of an egg went viral? You know the one, and if you don’t, welcome to the internet. A place where a simple photo of an egg can get 54 million likes, shattering the world record for the most number likes on a single image. Of course, it wasn’t entirely about an egg.Continue reading “Five Lessons Marketers Can Learn from a Viral Egg”

5 Keyboard Shortcuts for Gmail I Had No Idea I Could be Using

Tired of using that pesky mouse? Well, I am. As a former 911 operator, I used keyboard shortcuts all the time while I was on the phones responding to everything from burglaries to butt dials. While I was only there 3 months, it changed my computer habits drastically. Dragging my mouse and clicking? No thank you!Continue reading “5 Keyboard Shortcuts for Gmail I Had No Idea I Could be Using”

7 Types of Writing People Will Actually Pay You To Do

Since rent ain’t cheap. 4 min read I never thought I would get paid to write. Since I was a little kid, I wanted to be a writer, whether it was for TV shows or even just a business newsletter. While I did get to do it in some form throughout the years, being aContinue reading “7 Types of Writing People Will Actually Pay You To Do”