Tag: Business
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7 Real Marketing Strategies for Tattoo Artists
From an avid tattoo lover who fell for these. Alright, I’ll admit it. I’m not actually a tattoo artist (though I would love to be). And I’ve never done marketing for a tattoo studio — yet. So why should you trust me? Because I’m a huge fan of tattoos, and I’ve been a regular client…
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For the Love of God, Don’t Use Canva For Your Logos.
Back in high school, I learned the basics of graphic design for our school yearbook. Thanks to my teacher, I got to design everything from logos to letterheads. And I also learned that at the basic level, anyone can do it. Well, almost anyone. If you’re using the right tools, it’s not difficult to make a simple…
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All About Google Featured Snippets & How To Earn Them
For the last 3 years, I’ve written for brands all over the world. Literally, from Finland to the Philippines, I’ve written copy for everything from emails to social media ads to landing pages. And one skill that’s helped me is SEO — especially when it comes to blogging. In fact, I still get organic traffic…
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Why SEO Tools like Yoast Won’t Help You Rank 1st on Google
And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are all…
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Scope Creep: What It Is & How to Avoid it as a Freelancer
Learn from my mistakes, so you’re better prepared. If you’re a people pleaser — then you’ll certainly find yourself in a situation where you’ve agreed to too much to satisfy your clients. One second you’re writing social media posts, the next you’re uploading them, responding to comments, and creating reports to show how well they’re performing for…
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Meme Marketing 101: From You Favourite Meme Queen
How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to take…
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3 Myths About Freelance Writing I’m Sick of Seeing
From an actual writer not trying to scam you I don’t know what it is… but I’m seeing a lot of ahem *trash* on the internet lately — especially in regards to freelance writing. And it’s not just some harmless little opinions about the oxford comma (I’m in favour). People are spreading a lot of…
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Why being a Digital Nomad isn’t the “Dream” for Everyone
I’m writing this from a small restaurant in Mexico to say that it’s being a digital nomad is — big surprise — not all it’s cracked up to be. Sure, I get to wander the streets of Guadalajara with my laptop in tow, soaking up the sunshine and learning a new language. But what you…
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How I Use Psychology to Improve My Writing
Alright, grab a slice of pizza and get ready to take some notes. It’s time for a psych lesson from your writing pal, Tory. One beginner mistake I see in a lot of writing is a lack of specificity. However, the advice to “be more specific” is kind of broad and hard to explain to…
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7 Topics to Read About Other than Writing
Listen, I get it because I’ve been there. As a writer, we tend to fall into the trap of reading all about writing and how we can do better. We learn all the basic tips, step up our grammar game, and binge success stories like they’re the latest shows on Netflix (even though we don’t…
Victoria Fraser 