Category: Writing
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Plagiarism: I’ve Done It. And So Have You.
So, let’s all try to fix the problem. “Fame has it that you, Fidentinus, recite my books to the crowd as if none other than your own. If you’re willing that they be called mine, I’ll send you the poems for free. If you want them to be called yours, buy this one, so that they…
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The #1 Thing You Need in a Copywriting Portfolio
Beginners forget this far too often. 6 min read Context. Literally, that’s it. Your copywriting samples are missing context. I could spend 1000 words writing stats and over-explaining it. But I won’t. Instead, I’ll share how to add context to your copywriting samples and some examples of what it looks like in my own portfolio. But…
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20 Copywriter Interview Questions I Ask as a Content Manager
As a content manager, part of my job is to find the right, talented copywriter that will take the directions I provide — and write words that will take the audience on a journey. To do that, I don’t just read resumes or cover letters, but I also ask in-depth writing interview questions to weed out the…
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All About Google Featured Snippets & How To Earn Them
For the last 3 years, I’ve written for brands all over the world. Literally, from Finland to the Philippines, I’ve written copy for everything from emails to social media ads to landing pages. And one skill that’s helped me is SEO — especially when it comes to blogging. In fact, I still get organic traffic…
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Why SEO Tools like Yoast Won’t Help You Rank 1st on Google
And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are all…
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How To Do a Content Review for Any Company Blog (+23 Questions to Ask)
From a gal who’s actually done it. Welcome to the world of company blogs! Many of them are terrible, and that’s excellent news for me (and probably you). Because we can get paid to improve them. And the first step to doing that is to conduct a review of the existing blog content. Now, I often…
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How To Write the Perfect Boardgame Rulebook (With Examples)
Everything you need & tips for copywriting. Want to create a boardgame rulebook that people will actually enjoy reading? Most of us don’t think about the rulebook being a place where we can be creative. Often, game designers are more focused on the mechanics, design, or gameplay itself. And yet, the rulebook is one of…
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Scope Creep: What It Is & How to Avoid it as a Freelancer
Learn from my mistakes, so you’re better prepared. If you’re a people pleaser — then you’ll certainly find yourself in a situation where you’ve agreed to too much to satisfy your clients. One second you’re writing social media posts, the next you’re uploading them, responding to comments, and creating reports to show how well they’re performing for…
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How to Write a Podcast Script that Isn’t Insanely Boring
From your fav writer & podcasting babe In high school, I wrote my first script and let me tell you… it was atrocious. It was a one-act play about a teenager whose grandpa thought he was Indiana Jones. The plot was cheesy and all it had going for it was the comedic story about the…
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Meme Marketing 101: From You Favourite Meme Queen
How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to take…
Victoria Fraser 