Category: Marketing
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Plagiarism: I’ve Done It. And So Have You.
So, let’s all try to fix the problem. “Fame has it that you, Fidentinus, recite my books to the crowd as if none other than your own. If you’re willing that they be called mine, I’ll send you the poems for free. If you want them to be called yours, buy this one, so that they…
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7 Real Marketing Strategies for Tattoo Artists
From an avid tattoo lover who fell for these. Alright, I’ll admit it. I’m not actually a tattoo artist (though I would love to be). And I’ve never done marketing for a tattoo studio — yet. So why should you trust me? Because I’m a huge fan of tattoos, and I’ve been a regular client…
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For the Love of God, Don’t Use Canva For Your Logos.
Back in high school, I learned the basics of graphic design for our school yearbook. Thanks to my teacher, I got to design everything from logos to letterheads. And I also learned that at the basic level, anyone can do it. Well, almost anyone. If you’re using the right tools, it’s not difficult to make a simple…
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All About Google Featured Snippets & How To Earn Them
For the last 3 years, I’ve written for brands all over the world. Literally, from Finland to the Philippines, I’ve written copy for everything from emails to social media ads to landing pages. And one skill that’s helped me is SEO — especially when it comes to blogging. In fact, I still get organic traffic…
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Why SEO Tools like Yoast Won’t Help You Rank 1st on Google
And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are all…
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Meme Marketing 101: From You Favourite Meme Queen
How to use Memes in your Marketing From Chipotle to SlimJims, some of the biggest brands are using memes today to connect with their audiences. And it’s easy to see why. Memes are far more powerful and engaging than a simple sales-y post telling your followers to “Buy more burritos.” For brands willing to take…
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How I Accidentally Became a Full-time Copywriter & Why I Wanted to Quit
A year and a half ago I was unemployed for the first time in my life with no idea what I was going to do next. I had a few months’ worth of savings in my bank account and I was tired of being taken for granted in customer service jobs where I was seen…
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Five Lessons Marketers Can Learn from a Viral Egg
Remember in 2019 when that photo of an egg went viral? You know the one, and if you don’t, welcome to the internet. A place where a simple photo of an egg can get 54 million likes, shattering the world record for the most number likes on a single image. Of course, it wasn’t entirely about an egg.…
Victoria Fraser 