Author: Victoria A. Fraser
-
Plagiarism: I’ve Done It. And So Have You.
So, let’s all try to fix the problem. “Fame has it that you, Fidentinus, recite my books to the crowd as if none other than your own. If you’re willing that they be called mine, I’ll send you the poems for free. If you want them to be called yours, buy this one, so that they…
-
The Lie of the “Perfect Niche” for Copywriters
Stop looking for the best copywriting niche. 4 min read Alright, here’s my hot take and I do not care if you disagree. 🔥 But there is no “perfect” niche. I can tell you that writing for tech companies or cannabis or crypto or a corn farmer is the most profitable niche, but there are so…
-
The #1 Thing You Need in a Copywriting Portfolio
Beginners forget this far too often. 6 min read Context. Literally, that’s it. Your copywriting samples are missing context. I could spend 1000 words writing stats and over-explaining it. But I won’t. Instead, I’ll share how to add context to your copywriting samples and some examples of what it looks like in my own portfolio. But…
-
7 Real Marketing Strategies for Tattoo Artists
From an avid tattoo lover who fell for these. Alright, I’ll admit it. I’m not actually a tattoo artist (though I would love to be). And I’ve never done marketing for a tattoo studio — yet. So why should you trust me? Because I’m a huge fan of tattoos, and I’ve been a regular client…
-
20 Copywriter Interview Questions I Ask as a Content Manager
As a content manager, part of my job is to find the right, talented copywriter that will take the directions I provide — and write words that will take the audience on a journey. To do that, I don’t just read resumes or cover letters, but I also ask in-depth writing interview questions to weed out the…
-
For the Love of God, Don’t Use Canva For Your Logos.
Back in high school, I learned the basics of graphic design for our school yearbook. Thanks to my teacher, I got to design everything from logos to letterheads. And I also learned that at the basic level, anyone can do it. Well, almost anyone. If you’re using the right tools, it’s not difficult to make a simple…
-
All About Google Featured Snippets & How To Earn Them
For the last 3 years, I’ve written for brands all over the world. Literally, from Finland to the Philippines, I’ve written copy for everything from emails to social media ads to landing pages. And one skill that’s helped me is SEO — especially when it comes to blogging. In fact, I still get organic traffic…
-
Why SEO Tools like Yoast Won’t Help You Rank 1st on Google
And how to actually get the top spots. Just add some keywords, transition words, and alt text, then you’ll rank #1 on Google immediately, right? Wrong. And it’s frustrating that so many people think SEO is actually that easy. Now, I know exactly why it’s happening. Free, cheap, and even professional SEO tools are all…
-
How To Do a Content Review for Any Company Blog (+23 Questions to Ask)
From a gal who’s actually done it. Welcome to the world of company blogs! Many of them are terrible, and that’s excellent news for me (and probably you). Because we can get paid to improve them. And the first step to doing that is to conduct a review of the existing blog content. Now, I often…
-
How To Write the Perfect Boardgame Rulebook (With Examples)
Everything you need & tips for copywriting. Want to create a boardgame rulebook that people will actually enjoy reading? Most of us don’t think about the rulebook being a place where we can be creative. Often, game designers are more focused on the mechanics, design, or gameplay itself. And yet, the rulebook is one of…
Victoria Fraser 